STEFANIA CARDONE
STEFANIA CARDONE
STEFANIA CARDONE
DIGITAL MARKETING & CONTENT STRATEGIST · MILAN, ITALY
DIGITAL MARKETING & CONTENT STRATEGIST ·
MILAN, ITALY
DIGITAL MARKETING & CONTENT STRATEGIST · MILAN, ITALY
Content
that moves
people.
Content
that moves
people.
Content
that moves
people.
9 years building brand stories, social ecosystems and campaigns that perform — for cultural institutions, creative productions and brands that want to stand out. Ready to bring that thinking in-house.
9 years building brand stories, social ecosystems and campaigns that perform — for cultural institutions, creative productions and brands that want to stand out. Ready to bring that thinking in-house.
9 years building brand stories, social ecosystems and campaigns that perform — for cultural institutions, creative productions and brands that want to stand out. Ready to bring that thinking in-house.
VIEW MY WORK
• SOCIAL MEDIA STRATEGY
• META ADS AND PAID SOCIAL
• BRAND CONTENT
• VIDEO PRODUCTION
• AR FILTER DESIGN
• EDITORIAL PLANNING
• PERFORMANCE ANALYTICS
• CULTURAL MARKETING
• SOCIAL MEDIA STRATEGY
• SOCIAL MEDIA STRATEGY
8+
CREATIVES
DIRECTED
30M+
MONTHLY IMPRESSION
MANAGED
9yr
EXPERIENCE ACROSS
INDUSTRIES & MARKETS
350K+
FOLLOWERS GROWN
ON SINGLE ACCOUNT
350K+
FOLLOWERS GROWN
ON SINGLE ACCOUNT
Selected
Work
Selected
Work
01 —
01 —
FIVE CASE STUDIES
ACROSS SOCIAL, PAID
EDITORIAL, CREATIVE
TECH AND VIDEO
PRODUCTION
FIVE CASE STUDIES
ACROSS SOCIAL, PAID
EDITORIAL, CREATIVE
TECH AND VIDEO
PRODUCTION
FIVE CASE STUDIES
ACROSS SOCIAL, PAID
EDITORIAL, CREATIVE
TECH AND VIDEO
PRODUCTION
01
01
CULTURAL MARKETING
CULTURAL MARKETING
CULTURAL MARKETING
SOCIAL GROWTH
SOCIAL GROWTH
SOCIAL GROWTH
CONTENT STRATEGY
CONTENT STRATEGY
2022 - PRESENT
2022 - PRESENT
Growing a cultural brand to 350k on Instagram and Facebook
Growing a cultural brand to 350k on Instagram and Facebook
Arte e Musei Italia is one of Italy's largest cultural tour operator networks. The challenge: make institutional content genuinely engaging for a 35–60 audience without losing the brand's authority and voice across two major platforms simultaneously.
Arte e Musei Italia is one of Italy's largest cultural tour operator networks. The challenge: make institutional content genuinely engaging for a 35–60 audience without losing the brand's authority and voice across two major platforms simultaneously.
→Built full content strategy and monthly editorial calendar aligned with museum programming
→Led and briefed a team of videographers and photographers, directing all visual and narrative output to align with content strategy
→Produced Reels, Carousels and Stories translating cultural events into platform-native formats
→Grew Instagram to 150K+ followers and Facebook to 196K+ followers — 350K+ combined audience
→Generated 20M+ monthly impressions on Facebook alone, with 50K+ reactions, 3K shares and 2K comments per month on average
→Boosted average reach by 30–40% and increased social-driven event attendance by 20–25%
→Built full content strategy and monthly editorial calendar aligned with museum programming
→Led and briefed a team of videographers and photographers, directing all visual and narrative output to align with content strategy
→Produced Reels, Carousels and Stories translating cultural events into platform-native formats
→Grew Instagram to 150K+ followers and Facebook to 196K+ followers — 350K+ combined audience
→Generated 20M+ monthly impressions on Facebook alone, with 50K+ reactions, 3K shares and 2K comments per month on average
→Boosted average reach by 30–40% and increased social-driven event attendance by 20–25%
EVENT
ATTENDANCE
EVENT
ATTENDANCE
EVENT
ATTENDANCE
+25%
+25%
+25%
20M+
20M+
20M+
MONTHLY
IMPRESSIONS
MONTHLY
IMPRESSIONS
MONTHLY
IMPRESSIONS
COMBINED
FOLLOWER
COMBINED
FOLLOWER
COMBINED
FOLLOWER
350K+
350K+
350K+
02
02
META ADS
META ADS
INTERNATIONAL TARGETING
PAID SOCIAL
PAID SOCIAL
2024
2024
Sold-out US tour dates for a Milan Tattoo Artist
Sold-out US tour dates for a Milan Tattoo Artist
A Milan-based tattoo artist needed to fill bookings for a guest appearance in San Jose and Los Angeles. The challenge: reach a highly specific American audience interested in anime-style tattoos, with zero brand awareness in the US market.
A Milan-based tattoo artist needed to fill bookings for a guest appearance in San Jose and Los Angeles. The challenge: reach a highly specific American audience interested in anime-style tattoos, with zero brand awareness in the US market.
→Developed a targeted Instagram Ads strategy aimed at anime and tattoo audiences in California
→Built audience segments combining interest, demographic and behavioural targeting for the US market
→Achieved sold-out status for both San Jose and Los Angeles dates
→CPC of €0.34 and CTR of 4.31% — well above industry benchmarks
→Developed a targeted Instagram Ads strategy aimed at anime and tattoo audiences in California
→Built audience segments combining interest, demographic and behavioural targeting for the US market
→Achieved sold-out status for both San Jose and Los Angeles dates
→CPC of €0.34 and CTR of 4.31% — well above industry benchmarks
DATES
SOLD OUT
DATES
SOLD OUT
DATES
SOLD OUT
2/2
2/2
2/2
4,31%
4,31%
4,31%
CTR
CTR
CTR
CPC
CPC
CPC
€0,34
€0,34
€0,34
03
03
B2B STRATEGY
B2B STRATEGY
EDITORIAL
EDITORIAL
STAKEHOLDER MANAGEMENT
STAKEHOLDER MANAGEMENT
2021
2021
Elevating Economy Group though strategic alliances & premium ad sales
Elevating Economy Group though strategic alliances & premium ad sales
Economy Group needed to strengthen its B2B positioning in a high-level editorial context — managing complex international partner relations and selling premium advertising space (advertorials and strategic interviews) to demanding media buyers.
Economy Group needed to strengthen its B2B positioning in a high-level editorial context — managing complex international partner relations and selling premium advertising space (advertorials and strategic interviews) to demanding media buyers.
→Led cross-channel marketing strategy focused on premium partner acquisition and media buyer relations
→Sole English speaker on the team — personally managed all international partners, ensuring full alignment between client goals and editorial direction
→Sold and coordinated high-value advertorials and strategic interview placements in a premium editorial environment
→Represented the brand at Salone SRI, Borsa Italiana — managing institutional networking and brand positioning
REPRESENTED
BRAND AT
BORSA ITALIANA
REPRESENTED
BRAND AT
BORSA ITALIANA
REPRESENTED
BRAND AT
BORSA ITALIANA
ESG
ESG
ESG
INTERNATIONAL
INTERNATIONAL
INTERNATIONAL
SOLE EN-SPEAKING
STRATEGIST
SOLE EN-SPEAKING
STRATEGIST
SOLE EN-SPEAKING
STRATEGIST
HIGH LEVEL
EDITORIAL
ENVIRONMENT
HIGH LEVEL
EDITORIAL
ENVIRONMENT
HIGH LEVEL
EDITORIAL
ENVIRONMENT
B2B
B2B
B2B
→Led cross-channel marketing strategy focused on premium partner acquisition and media buyer relations
→Sole English speaker on the team — personally managed all international partners, ensuring full alignment between client goals and editorial direction
→Sold and coordinated high-value advertorials and strategic interview placements in a premium editorial environment
→Represented the brand at Salone SRI, Borsa Italiana — managing institutional networking and brand positioning
04
04
AR FILTER DESIGN
AR FILTER DESIGN
MUSIC MARKETING
CREATIVE TECH
CREATIVE TECH
AR filter campaign for Diacho 57K+ impressions
AR filter campaign for Diacho 57K+ impressions
To promote a new track by emerging artist Diacho, I designed and launched a custom Instagram and Facebook AR filter — giving fans an immersive, interactive way to engage with the music and driving organic reach at launch.
To promote a new track by emerging artist Diacho, I designed and launched a custom Instagram and Facebook AR filter — giving fans an immersive, interactive way to engage with the music and driving organic reach at launch.
→Conceptualised and designed a custom AR filter in Meta Spark Studio tied to the track's visual identity
→Launched simultaneously on Instagram and Facebook as part of the release campaign
→57,400+ opens, 6,100+ captures and 789 saves across both platforms
→ Leveraged cutting-edge creative technology to stand out in a crowded digital landscape
→Conceptualised and designed a custom AR filter in Meta Spark Studio tied to the track's visual identity
→Launched simultaneously on Instagram and Facebook as part of the release campaign
→57,400+ opens, 6,100+ captures and 789 saves across both platforms
→ Leveraged cutting-edge creative technology to stand out in a crowded digital landscape
6.1K
6.1K
6.1K
CAPTURES
CAPTURES
CAPTURES
57.4K
57.4K
57.4K
789
789
789
SAVES
SAVES
SAVES
OPENS
OPENS
OPENS
05
05
VIDEO PRODUCTION
VIDEO PRODUCTION
BRAND NARRATIVE
C-LEVEL STAKEHOLDER
C-LEVEL STAKEHOLDER
2025-2026
End-to-end video production for Alfio Bardolla Training Group
End-to-end video production for Alfio Bardolla Training Group
Alfio Bardolla Training Group is Italy's leading financial education brand. The challenge: preserve a premium "market leader" positioning while coordinating high-impact video content production for demanding C-level stakeholders — at broadcasting quality, at speed.
Alfio Bardolla Training Group is Italy's leading financial education brand. The challenge: preserve a premium "market leader" positioning while coordinating high-impact video content production for demanding C-level stakeholders — at broadcasting quality, at speed.
→Managed the entire production pipeline end-to-end: location scouting, logistics, scripting for interviews and educational videos
→Acted as strategic bridge between the group's commercial needs and final creative output — ensuring every asset reflected the brand's market leader tone
→Coordinated directly with senior management, aligning content to commercial launches and sales funnels
→ Managed multi-camera sets and on-location shoots to broadcasting quality standards
→ Reduced pre-production turnaround time by 15% through new operational protocols
→Managed the entire production pipeline end-to-end: location scouting, logistics, scripting for interviews and educational videos
→Acted as strategic bridge between the group's commercial needs and final creative output — ensuring every asset reflected the brand's market leader tone
→Coordinated directly with senior management, aligning content to commercial launches and sales funnels
→ Managed multi-camera sets and on-location shoots to broadcasting quality standards
→ Reduced pre-production turnaround time by 15% through new operational protocols
C-LEVEL
C-LEVEL
C-LEVEL
STAKEHOLDER
MANAGEMENT
STAKEHOLDER
MANAGEMENT
STAKEHOLDER
MANAGEMENT
TV
TV
TV
BROADCASTING
QUALITY
BROADCASTING
QUALITY
BROADCASTING
QUALITY
PRE-PRODUCTION
TURNAROUND
PRE-PRODUCTION
TURNAROUND
PRE-PRODUCTION
TURNAROUND
-15%
-15%
-15%
What
I Do
What
I Do
02 —
02 —
SKILLS ACROSS
STRATEGY, CREATIVE
AND PERFORMANCE
SKILLS ACROSS
STRATEGY, CREATIVE
AND PERFORMANCE
SKILLS ACROSS
STRATEGY, CREATIVE
AND PERFORMANCE
01
Social & Content Strategy
•Multi-platform editorial planning
•Instagram, TikTok, LinkedIn, Facebook
•Content calendar management
•Community management
•Brand voice development
•Audience growth strategy
02
Paid Social & Performance
•Meta Ads campaign management
•Audience targeting & segmentation
•Creative strategy for ads
•KPI tracking & reporting
•Budget optimisation
•SEO fundamentals
03
Creative & Production
•Video shooting & editing
•Instagram Reels & YouTube
•Graphic design & illustration
•Photography
•AR filter design
(Meta Spark)
•Visual brand identity
04
Brand & Editorial
•Brand content strategy
•Storytelling & narrative
•Editorial planning
•Campaign ideation
•Art direction
•B2B & international partner relations
05
Industries
•Cultural institutions &
museums
•Film & creative productions
•Media & publishing
•Music & entertainment
•Finance & ESG
•Real estate & SMEs
06
Tools
•Meta ADS Manager & Business Suite
•Adobe Premiere & CapCut
•Canva, Adobe Photoshop & Illustrator
•ChatGPT & Midjourney
•Google Analytics & Looker Studio
•Later, Hootsuite, Notion & Trello
01
01
Social & Content Strategy
Social & Content Strategy
•Multi-platform editorial planning
•Instagram, TikTok, LinkedIn, Facebook
•Content calendar management
•Community management
•Brand voice development
•Audience growth strategy
•Multi-platform editorial planning
•Instagram, TikTok, LinkedIn, Facebook
•Content calendar management
•Community management
•Brand voice development
•Audience growth strategy
02
02
Paid Social & Performance
Paid Social & Performance
•Meta Ads campaign management
•Audience targeting & segmentation
•Creative strategy for ads
•KPI tracking & reporting
•Budget optimisation
•SEO fundamentals
•Meta Ads campaign management
•Audience targeting & segmentation
•Creative strategy for ads
•KPI tracking & reporting
•Budget optimisation
•SEO fundamentals
03
03
Creative & Production
Creative & Production
•Video shooting & editing
•Instagram Reels & YouTube
•Graphic design & illustration
•Photography
•AR filter design
(Meta Spark)
•Visual brand identity
•Video shooting & editing
•Instagram Reels & YouTube
•Graphic design & illustration
•Photography
•AR filter design
(Meta Spark)
•Visual brand identity
04
04
Brand & Editorial
Brand & Editorial
•Brand content strategy
•Storytelling & narrative
•Editorial planning
•Campaign ideation
•Art direction
•B2B & international partner relations
•Brand content strategy
•Storytelling & narrative
•Editorial planning
•Campaign ideation
•Art direction
•B2B & international partner relations
05
05
Industries
Industries
•Cultural institutions &
museums
•Film & creative productions
•Media & publishing
•Music & entertainment
•Finance & ESG
•Real estate & SMEs
•Cultural institutions &
museums
•Film & creative productions
•Media & publishing
•Music & entertainment
•Finance & ESG
•Real estate & SMEs
06
06
Tools
Tools
•Meta ADS Manager & Business Suite
•Adobe Premiere & CapCut
•Canva, Adobe Photoshop & Illustrator
•ChatGPT & Midjourney
•Google Analytics & Looker Studio
•Later, Hootsuite, Notion & Trello
•Meta ADS Manager & Business Suite
•Adobe Premiere & CapCut
•Canva, Adobe Photoshop & Illustrator
•ChatGPT & Midjourney
•Google Analytics & Looker Studio
•Later, Hootsuite, Notion & Trello
About
Me
About
Me
03 —
03 —
MILAN-BASED
STRATEGIST WITH A
CREATIVE BACKGROUND
MILAN-BASED
STRATEGIST WITH A
CREATIVE BACKGROUND
MILAN-BASED
STRATEGIST WITH A
CREATIVE BACKGROUND
Where creative
thinking meets
strategic intent.
Where creative
thinking meets
strategic intent.
Where creative
thinking meets
strategic intent.
I'm Stefania, a Digital Marketing & Content Strategist based in Milan with 9 years of experience building content systems that are both visually compelling and measurably effective.
My background in New Technologies of Art at Accademia di Brera gave me a foundation in visual thinking and creative technology. I've spent nearly a decade applying that to brand communication, social strategy and paid media — for cultural institutions, film productions and commercial brands.
After nearly a decade building across agencies, media and cultural institutions, I'm looking for a team to grow with, somewhere creative ambition and commercial rigour live in the same room.
I'm Stefania, a Digital Marketing & Content Strategist based in Milan with 9 years of experience building content systems that are both visually compelling and measurably effective.
My background in New Technologies of Art at Accademia di Brera gave me a foundation in visual thinking and creative technology. I've spent nearly a decade applying that to brand communication, social strategy and paid media — for cultural institutions, film productions and commercial brands.
After nearly a decade building across agencies, media and cultural institutions, I'm looking for a team to grow with, somewhere creative ambition and commercial rigour live in the same room.
I'm Stefania, a Digital Marketing & Content Strategist based in Milan with 9 years of experience building content systems that are both visually compelling and measurably effective.
My background in New Technologies of Art at Accademia di Brera gave me a foundation in visual thinking and creative technology. I've spent nearly a decade applying that to brand communication, social strategy and paid media — for cultural institutions, film productions and commercial brands.
After nearly a decade building across agencies, media and cultural institutions, I'm looking for a team to grow with, somewhere creative ambition and commercial rigour live in the same room.
Milan, Italy — available on-site and remote
BASED IN
Bachelor's in New Technologies of Art Accademia di Belle Arti di Brera, Milan — 2018–2021
EDUCATION
Italian — native
English — professional working proficiency
LANGUAGES
Senior in-house roles at structured companies or international brands in beauty, wellness, lifestyle, fashion or cultural industries — Social Media Lead, Digital Marketing Manager, Brand Content Manager
CURRENTLY OPEN TO
Competitive chess player from age 5 to 14 — the game taught me to think in systems, anticipate moves and stay calm under pressure. Habits that translated well into strategy
OUTSIDE WORK
Milan, Italy — available on-site and remote
BASED IN
Bachelor's in New Technologies of Art Accademia di Belle Arti di Brera, Milan — 2018–2021
EDUCATION
Italian — native
English — professional working proficiency
LANGUAGES
CURRENTLY OPEN TO
Senior in-house roles at structured companies or international brands in beauty, wellness, lifestyle, fashion or cultural industries — Social Media Lead, Digital Marketing Manager, Brand Content Manager
OUTSIDE WORK
Competitive chess player from age 5 to 14 — the game taught me to think in systems, anticipate moves and stay calm under pressure. Habits that translated well into strategy
Milan, Italy — available on-site and remote
BASED IN
Bachelor's in New Technologies of Art Accademia di Belle Arti di Brera, Milan — 2018–2021
EDUCATION
Italian — native
English — professional working proficiency
LANGUAGES
CURRENTLY OPEN TO
Senior in-house roles at structured companies or international brands in beauty, wellness, lifestyle, fashion or cultural industries — Social Media Lead, Digital Marketing Manager, Brand Content Manager
OUTSIDE WORK
Competitive chess player from age 5 to 14 — the game taught me to think in systems, anticipate moves and stay calm under pressure. Habits that translated well into strategy
Hello!
Hello!
Hello!
Let's
Talk.
Let's
Talk.
04 —
04 —
stefaniacardone.com
info@stefaniacardone.com
@2026 Stefania Cardone - Milan, Italy
@2026 Stefania Cardone - Milan, Italy